MBD Group unveils 'Love to Learn' Campaign to ignite passion for education

Chandigarh: MBD Group, an embodiment of excellence, reliability and expertise across various sectors including Education, EdTech, Skill Development, Capacity Building, Exports, Hospitality, Food & Beverage, Malls, Realty, Design & Construction, Residences and Commercial spaces operating in India and abroad commemorated its 78th Founder's Day with indomitable spirit and zeal. This momentous occasion honoured the outstanding legacy of their visionary founder, Shri Ashok Kumar Malhotra. 

This event served as a heartfelt tribute to his remarkable contributions, untiring commitment and transformative ideas towards empowering people. Employees from diverse verticals were honoured for their invaluable contributions, and their unwavering dedication was acknowledged as the backbone of MBD's success. Furthermore, as a testament to their commitment to employee growth, MBD Group extends support to selected individuals by providing scholarships to fund their education. This longstanding tradition is upheld every year, reflecting MBD Group's steadfast dedication to the professional and personal development of its employees.

The Ashok Kumar Malhotra (AKM) Charitable Trust, the CSR division of MBD Group, also unveiled its “Love to Learn” initiative. Through this initiative the Group aims to revolutionise traditional classrooms by incorporating technology which will open up a world of endless possibilities for learners. This initiative has been implemented in numerous schools located in Punjab, Haryana, Delhi, Uttar Pradesh and Maharashtra. Approximately 25,000 students will benefit from this initiative.

Expressing joy on celebrating the 78th Founder’s Day, Mrs. Satish Bala Malhotra – Chairperson, MBD Group – said, “We MBDians gather each year on Founder’s Day to honour the enduring values and belief system established by Shri Ashok Kumar Malhotra; a profound sense of pride fills my heart with joy that we are upholding the philosophy and values instilled by our Founder. I strongly believe we should give back to society and endeavour constantly to disseminate education.”

Monica Malhotra Kandhari – Managing Director, MBD Group – said, “On Founder’s Day, I would like to congratulate each one of you for having successfully launched the ‘Love to Learn’ initiative. We aim to narrow the educational gap and provide equal opportunities for all the students, regardless of their socio-economic backgrounds. Along with upgrading infrastructure we are committed to empowering teachers through capacity building programmes thus ensuring the sustainability of the project.”

Sonica Malhotra Kandhari – Joint Managing Director, MBD Group – said, “Our Founder was always committed to transform education and make a positive impact in society. By upgrading traditional classrooms into digital classrooms, we create engaging and interactive spaces for students to learn and explore. This initiative will be an ongoing effort, running year after year, with the intention of benefitting an increasing number of students pan India.”

MBD takes immense pride in its tie-up with the National Independent Schools Alliance (NISA) in a heartfelt mission to transform traditional classrooms into digital classrooms in budget private schools. With this tie-up, MBD is fully committed to strengthening schools nationwide because we believe that giving students the resources they need to thrive in the digital age is essential.

Dr Kulbhushan Sharma – President NISA – said, “MBD's decision to transform classrooms into smart spaces is quite admirable. During a panel discussion where Mrs. Monica Malhotra Kandhari was also present, I asked if there will ever be a CSR initiative for budget private schools.  To my surprise, MBD not only took my question to heart but also took action. Classrooms are now becoming digital and students are being connected to new technologies. It's incredible to witness their genuine care and commitment.’

Guided by the core principles of making resources accessible to those who require them, the Group spearheads its CSR initiatives through 'MBD – MY BEST DEEDS'. Furthermore, MBD Group extends its philanthropic efforts through the AKM Charitable Trust. The Trust actively supports projects aimed at empowering girls through education, establishing MBD libraries in various schools, donating books and stationery, and many more.

On the 78th Founder’s Day, MBD Group commemorated Shri Ashok Kumar Malhotra’s enduring legacy and pioneering spirit, which have become a source of inspiration for generations to come.