Chandigarh: Oxford Street (OS) located at
Zirakpur on the Chandigarh-Ambala highway is humming with retail business
activities thanks to well-known brands which have opened up their outlets
at OS, attracting impressive footfalls every day. Some
of the renowned brands which are now operational at OS are Tata Zudio, Sky
Jumper, Reliance Smart, Spinny - a Unicorn, and Tress Lounge.
“Oxford Street offers
a British style shopping experience and availability of top brands from
different genres of the retail space. These are the reasons for the OS becoming
a hub of retail activities in a short span of time. OS is attracting shoppers
in good numbers, which in turn is making OS an ideal retail cum entertainment
destination,” said Piyush Kansal, Director, Royale Estate Group (REG), promoter
of Oxford Street.
According
to Piyush, apart from already operational brands, some very promising brands
have signed up with Oxford
Street. In these there are names like Moti Mahal,
Barista, NIHAO, Deluxe Dhaba, LaPINOZ, Baskin Robbins, Cream Way, Chawla’s, Jockey, NumeroUno,
Brew Estate, and many more, “All top brands are vying to be there
at Oxford Street,”
added Piyush.
"The
main reason for OS's brand pull is the provision of end-to-end service by REG
to the brand. We go by our tagline 'Humne Sirf Banaya Nahi Basaya
Bhi Hai!'. First, the investor is provided with help to get a Permanent Monthly
Income(PMI) through leasing of premises to top brands, and then the brand is
provided with business space with relevant utilities of the service area and
office space equipped with facilities like common reception, meeting rooms, and
so on. OS's design on the lines of a European-styled organized high street is
also a point of difference that's attracting brand clientele." Said Neeraj
Kansal, Managing Director, REG. "
A
major success factor for OS getting a good response was the brand lease PMI(Per
Month Income) that REG was able to provide its investors with. What's
more, Oxford Street is
a 100 percent secured investment, has been built on fully registered land, and
is a debt-free project. “It is the first project of its kind that offers
permanent monthly income (PMI) from top Indian and international brands. A
first low rise commercial project, Oxford Street also offers a
long-term lease guarantee,” added Kansal.
Instead
of providing Return on Investment(ROI) as was being done by other players,
which resulted in problems for both the investor and the real estate developer,
due to flaws in the model, REG liaised directly for leasing with leading brands
for giving 'business space'. This created a permanent monthly income (PMI) for
investors. Business space at Oxford
Street offers SCO floors, showrooms, etc.,
which offer value to every penny of the investor.
Another
reason for the OS's popularity among current and prospective brands is its
location. Located in Chandigarh Capital Region (CCR), Oxford Street is the first
commercial project with direct entry from the highway and is next to the
National Highway 22. It is at a short 10-minute drive from the International
airport, Mohali, Panchkula, and Chandigarh and
is getting a high footfall thanks to its centric location.
“As
the region’s first high street, OS offers the feel of a high street akin to
those which exist in the United
Kingdom. What makes OS a unique entity are
its key features, which include, British-inspired lighting and landscaping. The
icing on the cake is that OS is nestled amid 3 lakh residences with around 5
lakh families living in the adjoining areas,” Kansal said further.
Spread
over 4.5 acres of land, OS is a complete Wi-Fi-enabled zone with three grand
entry and exit with barrier and security cameras. Its neo-classical facade with
stone detailing and European motifs is a big delight for shoppers. BW
Comments
Post a Comment